LOADING CONTENT
OUR MOST
IMPORTANT
PURPOSE
IMPORTANT
PURPOSE
is to help
our clients to
make better
business
decisions.
our clients to
make better
business
decisions.
established in Buenos Aires in 2000.
We are a team of multidisciplinary professionals with broad
experience in market research and consulting in relation to products and services
as well as areas of Public and Social Opinion.
Our networking covers all the target and location needs in Argentina and abroad.
Fresh, original, flexible and dynamic thinking.
Our research is tailor made design.
Quick to grasp what´s needed.
Creatively oriented, we work with passion and we have fun doing it.
QUALITATIVE TECHNIQUES
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INDIVIDUALS, DYADS, TRIADS, PAIRED ETHNOGRAPHIC TELEPHONE, ON LINE AT HOME, WHILE SHOPPING. |
CONVENTIONAL, LONG AND SHORT DURATION MINI-GROUPS SUPERMARKET & SHOPPING CENTER FOCUS GROUP WITH FAMILIES, TEENS, FRIENDS AND GRANDPARENTS |
COLLAGES DRAWINGS ROLE PLAYING DIARIES PICK PHOTOS FILMATION SCRIPTS |
WITH CONSUMERS CLIENTS, OPINION LEADERS, COMPANIES, EMPLOYEES WITH CULTURAL INSIDERS.. DESIGNERS, ARTISTS, COOKS |
 -Develop Hypothesis... -Explore trends... -Deepen topics... -Understand contexts, values, perceptions, customer decisions... -Identify customer needs... -Generate ideas...
-Capture the language and theimagery customers... . |
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QUANTITATIVE TECHNIQUES
PROBABILISTIC SURVEYS
INTERCEPT SURVEYS (IN POINTS OF CONCENTRATION)
TELEPHONE SURVEYS, CATI
ON LINE SURVEY
WITH LAPTOPS, PC, IPADS, SMS
INTERCEPT SURVEYS (IN POINTS OF CONCENTRATION)
TELEPHONE SURVEYS, CATI
ON LINE SURVEY
WITH LAPTOPS, PC, IPADS, SMS
TYPES OF STUDIES
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RENEWABLE ENERGIES
- Central Puerto S.A.
ENERGY TRANSPORT
- Transportadora de gas del sur, tgs.
INTERACTIVE QR FOR RESTAURANTES
- Claugio Hultgren
STEEL INDUSTRY
- ArcelorMittal Acindar
LENSES
- Zeiss Argentina.
DIETARY SUPPLEMENT
- Nutribaby - Roemmers para Interbrand.
- Arcor para Ethnos Strategy.
FINTECH
- Superdigital.
CONSERVATION AND DIVERSITY PROTECCION
- Fundación Temaikén para Interbrand
FITNESS
- OPEN PARK
FISHING INDUSTRY
- ARGENOVA
- ESTREMAR
AUTOMOTIVE INDUSTRY
- Chery Socma Argentina
SKI RESORTS
- Nieves del Chapelco S.A.
FOOD & BEVERAGE
- Molino Victoria S.A.
- Pizza Paradiso Pilar
- Müecas, alimentos saludables
- Dean & Dennys, Fast good
- Fabric Sushi
- AB&P, Frigoríficos
- Arcos Dorados
- Bodega Atamisque
- Bonduelle Argentina
- Chocolates Hershey
- Establecimiento Las Marías
- Frito Lay Internacional
- Danone
- Heineken
- Inca, conservas
- IPCVA (Instituto de Promoción de Carne Vacuna Argentina)
- Mastellone Hermanos
- Nestlé Purina
- Noly S.A.
- NUTRIVEG (Alimentos veganos)
- Cabaña Pilagá
- Cerveza Quilmes
- Terrazas- Chandon
- Yerba mate Playadito (Cooperativa Liebig)
- Bodega Trivento para Feedback PR
BABIES & KIDS
- Cheeky
- Dulcito
- Mam's & babies
- Play, Espacio de juego
BUSINESS TO BUSINESS
- Asociación Argentina de Angus
- AB & P
- Microsoft
- Fundes Argentina
- Frigorífico Rioplatense
COMMUNICATION & ADVERTISING AGENCIES
- Adcom Publicidad.
- Baraldo Comunicaciones.
- DDB Argentina.
- DDB Chicago, USA.
- El Vestuario.
- Havas Village, Brasil.
- Interbrand Argentina.
- Interbrand México.
- La Age.
- La Línea.
- Porter Novelli Argentina.
- Rapp Argentina.
- Sterman & Viggiano.
- Saatchi & Saatchi.
- YEAH! Argentina.
- Feedback PR.
- Mambo Perú.
INTERNAL COMMUNICATION
- Bernard Hodes Group (UK)
CORPORATE COMMUNICATION
- CEPH (Cámara de Empresas Productoras de Hidrocarburos)
- Pecom Energía
- Petrobrás Energía
MARKET RESEARCH CONSULTANTS
- BBDO, Chile
- Corpa, Estudios de Mercado, Chile.
- Dorset Development, Francia.
- Spark-NYC, San Pablo.
- White Rabbit-Planning & Research Boutique, Costa Rica.
- Essentia Consulting - Luxury & Premium business-
- Ethnos Strategy - Consultora especializada en el mercado Silver para América Latina.
PUBLISHING
- Diario el Territorio de Misiones
- Editorial Conyuntura
- Planeta DeAgostini, España
ENTERTAINMENT
- Sullair Cultura
- Canal 9 Argentina
- FNAC, Francia
- Lotería Nacional
- Productora Película Yepeto (Nicolás Cabré)
REAL ESTATE
- Leiro - Nofal Arquitectos
- Haras Santa María
- Jardines de San Isidro
- Los Paltos
- Promenade Desarrollo
EDUCATION
- San Martin de Tours Mujeres
- Colegio Konrad Lorenz
- IAE Business School
- Universidad Austral
IT- MOBILE
- Claro
- Embratel
- MCI
- Micros Fidelio Argentina, Chile
- Microsoft
- Nokia
- Personal
- Worldcom
PHARMACEUTICALS
- Assistance SRL
- Boeringher Ingelheim
- Cosmecéuticals S.A.
- Garden House S.A.
- Pfizer Argentina.
- Ethical Pharma: Nutribaby - Nutribio para Interbrand.
PUBLIC OPINION / POLITICAL MARKETING
- Acción por la República (Domingo Cavallo)
- Ministerio de Economía de la Provincia de Buenos Aires
- Partido Demócrata de Mendoza
- Partido Justicialista de Córdoba
DOTCOM
- Dineronet S.A.
- Bionexo.com (Insumos Médicos)
- Maxinver.com (Servicios Financieros)
- Puerto Web S.A.
- Starmedia Argentina SRL
FINANCIAL SERVICES
- Mastercard para Rapp Argentina
- Superdigital para Havas Brasil
- Banco Patagonia para Rapp Argentina
- Alico seguros de vida y retiro
- Banco Bisel (Rosario)
- Banex
- Banco Comafi
- Banco Galicia
- Efectivo Sí
- ING Insurance
- Nación AFJP
- Scotiabank
- Banco Itaú
- Standard Bank
- Banco Supervielle
SUPERMARKETS
- Ekono Argentina
HARBOR TERMINALS
- TZ Murchison
- ATZ (Terminal Zárate de autos)
- Exolgán S.A.
PROFESSIONAL ASSOCIATIONS
- AMDIA (Asociación de Marketing Directo e Interactivo de Argentina)
AIRLINES
- LAN Líneas Aéreas
- Oneworld American Airlines
COUNTRY CLUBS
- Martindale Country Club
MEDICAL CARE
- OSDIPP - Obra Social del Personal de Dirección de la Industria Privada del Petróleo.
- Iké Asistencia - Asistencia para mascotas.
- Assist 365 - Cobertura médica internacional.
- Sanatorio Las Lomas (Centro Médico)
MEDICAL DEVICES
- Boston Scientific
PERSONAL CARE
- Plumari S.A. (Coloraciones capilares)
- Remington
ELECTRONIC APPLIANCES
- Radio Victoria
- Spectrum Brands: Remington - Rayovac
INDUSTRY, CONSTRUCTION, ENTERTAINMENT DEVICES
- Sullair Argentina
- Sullair Cultura
HOUSEHOLD
- Ceras Johnson
- Clorox
- Alba
- Akso Nobel
- Masisa
- Tigre
- Rayovac
CLOTHING
- Martina Di Trento
- Vitamina